Worked in the open
What a missed call actually costs your shop.
Every company selling phone coverage waves a big number at you. Here is ours, with the arithmetic shown, the benchmarks named, and the one assumption most pitches hide left in plain sight.
Nothing below is a measurement of your line. It is an estimate built from your inputs and a fixed booking-share assumption. The defaults are illustrative, not published facts.
Four steps, and one of them is where pitches cheat.
01
Start with the calls, not the leads
Our worked example assumes 4 trucks and 200 inbound calls a month. These are illustrative defaults, not published facts about Cleveland shops. Use your own call count.
02
Apply a miss rate you can defend
Invoca's 2023 analysis reported 27% of home-services inbound calls missed. That historical result is not a RingReady measurement or a prediction for your shop. Our 35% default is an illustrative assumption; replace it with your own miss rate.
03
Do not call every missed call a lost job
Some missed callers were suppliers, wrong numbers or price shoppers. The calculator assumes a fixed 35% booking share. This is our modeling assumption, not a published fact, measurement or prediction of jobs your shop would have booked.
04
Multiply by your own average ticket
A service call at $300–$600 and a replacement at $5,000–$8,000 are illustrative estimates, not measured results. Our average-ticket default is an assumption too. Use your own average ticket.
A 4-truck shop, all four numbers shown.
These are our defaults, not your shop. Change any of them in the Missed-Call Audit and the figure moves with you, in the browser, with nothing sent anywhere.
- Inbound calls a month
- 200
- Miss rate, estimated
- 35%
- Calls nobody answers
- 70
- Booking share, assumed
- 35%
- Jobs modeled, not measured
- 25
- Average ticket
- $450
Estimated revenue at risk
$11,250
a month, estimated · $135,000 a year, estimated
That is $2,813 per truck per month, estimated. It is not a promise of recovered revenue, and we make no such promise anywhere.
The honest limits of this figure.
Your miss rate should come from your own call log if you have one. Our default is an illustrative assumption, not a published industry rate or a measurement of your line.
The calculator fixes the booking share at 35%. It is a modeling assumption, not a measurement or a published conversion rate. A different share would produce a different result; this calculator does not let you adjust it.
Seasonality is not modelled at all. Missed calls cluster in the first cold snap and the first heat wave, which is when the ticket is largest, so an even monthly spread understates a bad February.
And a covered phone is not a booked job. Alexis answers, triages, alerts your on-call tech and books the windows you allow. She is not a licensed dispatcher, and nothing on this page promises a dollar back.
- Why the figure is called estimated
- No. It is arithmetic on your inputs with a fixed 35% booking-share assumption. Our defaults are illustrative assumptions, not published facts. RingReady has measured nothing on your line, and the historical industry context is not a prediction for your shop.
- Why a missed call is worse than a lost quote
- A lost quote means the caller heard you. A missed call means they never did, and the shop that answered got a decision made in the caller's kitchen at midnight.
- What voicemail actually recovers
- Rarely at night. A homeowner in a cold house is holding a search results page and dials the next number rather than recording a message.
- What coverage costs against the risk
- RingReady plans run $199–$499/mo with no setup fee, the first 30 days refundable in full. Whether that beats your own figure is a subtraction you should do yourself.
Then read who answers your no-heat calls at night, or the Cleveland page for the counties we sell in today. Questions in writing go to ring-ready-ai@nanocorp.app and a person answers them.