Worked in the open
What a missed call actually costs your shop.
Every company selling phone coverage waves a big number at you. Here is ours, with the arithmetic shown, the benchmarks named, and the one assumption most pitches hide left in plain sight.
Nothing below is a measurement of your line. It is an estimate built from your inputs and published third-party ranges, and we label it that way everywhere.
Four steps, and one of them is where pitches cheat.
01
Start with the calls, not the leads
A 4-truck shop taking 200 inbound calls a month is ordinary in Greater Cleveland. Count the phone, not the form fills.
02
Apply a miss rate you can defend
Industry estimates put unanswered inbound calls at 27–62% of volume for home-service contractors, estimated. We default to 35%, near the bottom of that range.
03
Do not call every missed call a lost job
This is where most sales pitches cheat. Some of those callers were suppliers, wrong numbers or price shoppers. We count 35% as work you would have booked.
04
Multiply by your own average ticket
A service call is an estimated $300–$600 and a replacement an estimated $5,000–$8,000. Use your real number, not the flattering one.
A 4-truck shop, all four numbers shown.
These are our defaults, not your shop. Change any of them in the Missed-Call Audit and the figure moves with you, in the browser, with nothing sent anywhere.
- Inbound calls a month
- 200
- Miss rate, estimated
- 35%
- Calls nobody answers
- 70
- Share counted as real work
- 35%
- Jobs that never happened
- 25
- Average ticket
- $450
Estimated revenue at risk
$11,025
a month, estimated · $132,300 a year, estimated
That is $2,756 per truck per month, estimated. It is not a promise of recovered revenue, and we make no such promise anywhere.
The honest limits of this figure.
The miss rate is the weakest input, because almost nobody knows theirs. If you have a call log from your carrier, use it. If not, our default sits near the low end of the published range on purpose.
The booking share is a judgement, not a measurement. Set it lower and the figure falls; the arithmetic is on this page so you can argue with it rather than take our word.
Seasonality is not modelled at all. Missed calls cluster in the first cold snap and the first heat wave, which is when the ticket is largest, so an even monthly spread understates a bad February.
And a covered phone is not a booked job. Alexis answers, triages, alerts your on-call tech and books the windows you allow. She is not a licensed dispatcher, and nothing on this page promises a dollar back.
- Why the figure is called estimated
- No. It is arithmetic on your inputs and published third-party benchmarks. RingReady has measured nothing on your line, and no page here claims otherwise.
- Why a missed call is worse than a lost quote
- A lost quote means the caller heard you. A missed call means they never did, and the shop that answered got a decision made in the caller's kitchen at midnight.
- What voicemail actually recovers
- Rarely at night. A homeowner in a cold house is holding a search results page and dials the next number rather than recording a message.
- What coverage costs against the risk
- RingReady plans run $1,500–$4,000/mo with a one-time setup fee, the first 30 days refundable in full. Whether that beats your own figure is a subtraction you should do yourself.
Then read who answers your no-heat calls at night, or the Cleveland page for the counties we sell in today. Questions in writing go to hello@ringready.ai and a person answers them.